About Us

Founded in 1996 by Rick and Lori Oliver, the New Salem
General Store is a classic, friendly country store featuring
homecooked breakfasts, a full-service deli serving
Boarshead products, and a diverse selection of beer,
wines and spirits, including many regional beverage
brands.

Open seven days a week, the store offers a wide variety
of grocery and convenience items as well as local produce,
gifts and books, along with lottery tickets and an ATM. 
Local news and directions are always free!

The New Salem General Store is located on Route 202 in New Salem Center, at 410 Daniel Shays Highway. For information or to place an order from our deli and grill menu, call (978) 544-8177.
978.544.8177
info@newsalemgeneralstore.com
The New Salem General Store
Proprietors Rick & Lori Oliver
410 Daniel Shays Highway | New Salem, MA 01355
978-544-8177 | info@newsalemgeneralstore.com

© 1996 - 2011 New Salem General Store


Rick has a story.....
Proprietors Lori & Rick Oliver
Lori, daughter Emma & Granddaughter Hayley